Hi @John Casto , For the first time, I’m taking my creative testing process very seriously following your creative testing framework, and over the past few days, I’ve been working hard to get everything in order for this new round of testing I’m about to start (80 ads total). I wanted to ask you a specific question about when to kill underperforming ads. If an ad spends 1.5x or 2x the expected CPL without showing any positive signs of success, do you kill the ad for good, or just pause it for the day and try again the next day? If you revisit it, how many chances do you usually give an ad before deciding it’s a no-go? The reason I’m asking is that I’m testing 80 ads in one campaign for the first time, and I’m a bit worried about managing my budget efficiently. Thanks in advance for your advice—I really appreciate it!