FTC Sues Zillow: A Wake-Up Call for Realtors!
Wake Up Call for Realtors? The FTC is suing Zillow. And while the lawsuit details are still unfolding, one thing is crystal clear… If you’re relying on Zillow for leads, this should be your wake-up call. Zillow has already been sued by CoStar, Compass, and others—but this time it’s different. The government is involved, and when it comes to publicly traded companies, that kind of pressure can lead to major changes. Here’s the truth: When you don’t control your lead generation, your business is always one regulation away from being irrelevant. I’ve said it before and I’ll keep saying it… You need to own your lead gen systems. That means building marketing pipelines YOU control, not ones that can disappear with a headline or lawsuit. If you’re still dependent on third-party platforms for buyer or seller leads, it’s time to pivot.