Why I'm buying a printer...with no print orders...😅💌
Ok so I've been doing a lot of research on outsourcing prints verse investing in your own printer. As a tiny art business who hasn't made any sales yet, you may be wondering why I would even consider dropping hundreds of $$$ on a printer with no print orders yet! So let's talk about it! So firstly, I decided that I will be printing on demand in the beginning of selling prints! if you don't know, that means printing only when there's an orders placed as opposed to keeping a large stock of prints in your inventory. This makes more sense for me since I don't have guaranteed print sales coming in, and If I outsourced a large stock of prints, I could end up losing money if they don't sell well ( Fine art prints are PRICEY!! ) Secondly, I'm starting a print club that will include letters, coloring pages, and stickers, so even if I was outsourcing my prints for the club, I would still need to purchase a regular cheaper household printer. Assuming I'm successful in gaining members to my club, I would be going through a decent amount of ink, and because most standard printers run on cartridges, replacing them constantly can get EXPENSIVE. So I would want to buy an EcoTank. Thirdly, ordering processing time. For print orders, I would prefer to send them myself. Many artists like to do this so that they can add goodies to the order, write a thank you card and use their customized packing materials. So FUN!! To do this when outsourcing means the customer places the print order on your site, you then place the oder to the print service, it takes around 5 business days to get to YOU, you the pack + ship it and then it takes even LONGER to get to the customer. I don't know about you guys but whenever I'm ordering something online and it says estimated arrival time is in 5 - 10 business days, I'm immediately turned off. We live in a time of amazon prime and instant gratification...unfortunately😅 So all that to say I have come to the conclusion that hurting my pockets a little bit more now, will save me time and money in the future....what do you guys think?! Would you wait to buy one until you saw print orders coming in?