My Happy Mail Club 💌 · The Artist Mail Club

My Happy Mail Club 💌

Hi everyone! ☺️

I’m Malin, a kawaii artist who loves creating cute illustrations with my original characters.

I started a quarterly mail club last August, first more like patreon rewards. I learned a bit on the way, but I think it’s too much to share in this post 😅

Short version:

Don’t expect too much - slow growth doesn’t mean your club/products are not good
promoting takes min. as much time and effort like designing your mail 🙈
share on different platforms to find your target audience
add something that feels personal
connect with other people who run a mail club so that you can do exchanges and help each other promoting or giving feedback/helping with your mail concept

My Happy Mail started with 5 different tiers (also a digital only one) but people joined only one, so I decided to reduce it to only one physical tier after two seasons 🙈

My current mail includes:

🌷 1-2 die-cut stickers

🌷 art print

🌷 a mini sticker sheet or set

🌷 extra paper goodies that can always be different (in the spring mail it’s a tiny zine, in winter it was a hand drawn doodle)

🌷 personal letter

It’s still a tiny club (3 members), but I really love working on new products and designs for it. Members can also see behind the scenes and help shape future ideas! I’d love to create a space where we support, inspire and motivate each other to get creative.

If you like cute art & stationery, I’d be happy if you check it out. You can also buy the spring edition for a one time purchase in my shop (no subscription) to try it out before joining the club ☝️😋

https://ko-fi.com/rumaankawaii

Instagram: https://www.instagram.com/rumaan_kawaii?igsh=MWNidDV3cmk3bWQwdQ%3D%3D&utm_source=qr

Threads:

https://www.threads.com/@rumaan_kawaii?igshid=NTc4MTIwNjQ2YQ==

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