Stop Selling on Discovery Calls. Start Diagnosing.
Most people lose the deal in the first 5 minutes. They jump straight into "here's what I can do for you" before they understand the actual problem. That's like writing a prescription without examining the patient. I'm a financial advisor. When someone sits across from me, I don't immediately pitch a portfolio. I ask questions. I listen. I figure out where the real friction is. Same thing applies if you're selling AI services, consulting, or anything else. Here's the framework I use. Four questions. That's it. 1. Where does your business actually come from right now, and how do you capture it? 2. Once someone shows interest, what's the exact step-by-step process your team goes through? 3. What's the most repetitive, annoying task slowing everything down? 4. If your volume doubled tomorrow, what breaks first? Question 4 is the killer. That's where the real opportunity lives. When you diagnose before you prescribe, two things happen. The prospect trusts you more. And you actually understand what to build. Stop talking. Start listening. The sale follows. What's your go-to question when you're on a discovery call? Drop it below.