Six months ago I was writing every outreach email by hand. About 15-20 a day. Taking 30-45 minutes total just on email.
Now I spend about 4 minutes on the same volume. Here's the setup:
1. Any new lead hits my CRM
2. A Make.com automation fires, pulls their name, company, and the context of where they came from
3. That data goes into a Claude prompt I built: "Write a short, direct outreach email for [name] at [company]. They found us through [source]. Reference that. Keep it under 100 words. No fluff. End with one clear ask."
4. Claude writes the draft
5. I review it in 30 seconds and hit send
The output quality is actually better than what I was writing manually because the prompt forces the right structure every time.
Total time to set this up: about 2 hours. Time saved per week: 3-4 hours.
The key was building the prompt right. Garbage in, garbage out. Once the prompt was dialed in, the automation basically runs itself.
What's one thing in your business you're still writing from scratch every time that you could template and automate? Drop it below.