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2 contributions to Home Service Money Makers
EOY ROAS REVIEW - MARKETING
Wanted to post some hard numbers from this year. Curious what else everyone else see working. In 2026 we removed every ACQ channel except google to focus as spend. YTD ad spend: $90,000 YTD Revenue: $989,000 Roas: 10:1. Also net profit on these deals all averaged 60% Compared to previous ad channels from the years prior Homedepot: $100,000 spend Revenue: $400,000 Roas: 4:1 Net profit almost 20% (much worse) Fb and other lead channels had much the same. Ironically we pulled back total revenue this year, but by focusing on growing 1 ad channel to high profitability, our actual PROFIT this year is projected to be around 50% higher. Wild.
1 like • 7d
@Justin Shoemaker Cutting down to one channel and seeing profit go up 50% on less revenue is a lesson a lot of owners need to hear. One thing that can stretch that 10:1 even further is following up every quote that didn't close, since those leads are already paid for and often just need a nudge.
INSIDE MY PRIVATE EQUITY DEAL
I recently just closed a private equity deal, which is now being used to supercharge my business, however it took longer than needed and I probably could have gotten better multiples for the growth capital I received. But as it was my first deal I made plenty of mistakes and in this video I document it for all of you. Hope this helps!
1 like • 8d
@Justin Shoemaker Really generous of you to walk us through the mistakes from your first deal too. For anyone thinking about this down the road, getting your numbers clean and your systems running without you before the first buyer call is one of the simplest ways to speed things up and earn a better multiple.
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Madonna Lapid
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3 points to level up
@madonna-lapid-3070
Custom instant quoting systems for home service businesses. Customers get a real price in 60 seconds, with follow-up until they book.

Active 51m ago
Joined Sep 29, 2026
Calamba City, Laguna
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