People sign up… then they cancel. If you want growth, you need to keep members engaged. Here’s a 14-step checklist from Alex Hormozi to help you lower churn and keep people around. 1. Cancellation Video 🎥🚫 When someone clicks “cancel,” play a video explaining what they’ll miss. Sometimes a reminder of the value they’re leaving behind can make them reconsider. 2. Find the Activation Point 🎉🚀 The “activation point” is the first “aha!” moment. Identify what this is for your product and get members there fast—first wins make lasting members. 3. Onboarding Calls ☎️👋 Welcome new members with a call. This brief touchpoint makes them feel supported and less likely to cancel. 4. Time Unlock ⏳🔓 Release content gradually to keep members coming back. Drip-feeding prevents overwhelm and encourages long-term engagement. 5. Level Unlock 🎮📈 Create levels with new perks or tools at each step. The sense of progress keeps members motivated and invested. 6. From Guru to Community 👥💬 Members might join for you, the “guru,” but keep them for the community. A space for connection fosters loyalty. 7. Encourage Pausing, Not Canceling 💵💸 Offer a “pause” option instead of outright cancellation. Many people just need a break—not a full exit. 8. Smart Pricing Tactics 🤑💰 Offer discounts for longer commitments. A smart pricing structure can be the difference between staying and canceling. 9. Build a Positive Culture 🏆🔥 When members feel part of something bigger, they’re more likely to stay. Share success stories and celebrate wins. 10. Value-Pricing Balance ⚖️💵 Price to match value. Members who feel they’re getting a fair deal are more likely to stay. 11. Regular Community Calls 🗣️💻 Hold calls where members can ask questions, share wins, and get feedback. A connected community is a loyal one. 12. Target High-Retainers 🎯🙌 Analyze who stays longest and why. Target more of those types—quality over quantity pays off. 13. Reduce Overwhelm 😵📉 Don’t drown members in information. Simplify and provide value in stages to prevent churn.