Hey everyone — I owe you an explanation for going quiet lately. The honest answer? I've been heads-down building something that's been on my list for a long time. Something I kept wishing existed every time I was deep in a client project, burning time on tasks that should take seconds but somehow never did. So I built it. 🚀 Introducing AssetScope — my Shopify admin toolkit, now in beta. AssetScope is a collection of 14 tools built directly into your Shopify admin. Things like bulk editing, image optimisation, SEO management, speed auditing, inventory management, and dummy data generation — all the stuff Shopify should have shipped but didn't. I built this for me first. Every tool in here came from a real pain point I kept hitting while working with clients. The kind of stuff that would eat 30 minutes here, an hour there, across every single project. AssetScope cuts that right down. It means I can help clients faster, launch stores quicker, and stop wasting time on repetitive admin work that adds nothing to the final product. If you work with Shopify stores — whether you're building them, managing them, or both — this is genuinely going to change how you work. Here's the ridiculous part: it's $1.99/month. No tiers. No add-ons. No "pro plan" with the features you actually need locked behind it. One flat price, all 14 tools, no limits. I wanted it to be a complete no-brainer. And for you lot? Even better. 🎁 FREE for 12 months for Secret Weapon members. As a thank you for being here, I'm offering all members free access for a full 12 months. Try it, break it, tell me what's missing. This is beta, and your feedback will genuinely shape what gets built next. 👉 Check it out here: https://assetscope.wearespree.com Drop a comment or DM me and I'll sort you out with free access. Let me know what you think.

Most project sheets track tasks. Almost none track decisions. Add a tab with three columns: Date, Decision, Why. Six months from now when a client says "I never agreed to that" — you'll have receipts, dated and contextualized. Saved me from two scope fights this year alone. Simplest tab in my sheet. Probably the most valuable.

If a prospect can't tell me a specific problem that's costing them at least $100/week, I don't take the job. Vague pain = vague payment. Specific pain = specific budget. This one filter has cut my bad-fit clients by maybe 80%. Try it on your next discovery call and watch how fast the conversation gets real.

Pick one: A) Push back politely every time B) Absorb it to keep the peace C) Charge a change fee D) Re-scope the whole project Drop a letter in the comments — curious where most of you actually land vs. where you wish you landed.

Long proposals are a tax on indecisive clients. Mine fits on one page: problem, deliverable, timeline, price, what I need from you, what happens if you say yes. No "About Us." No portfolio. No fluff. Want me to share the template? Drop a comment and I'll post it.