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Owned by Luke

The operational toolkit for solo freelancers & devs to stop the chaos, look like a 10-person agency, bill higher, and deliver flawlessly.

52 contributions to Secret Weapon
Calling all Shopify merchants and developers, I launched a FREE Shopify app
So this is the thing I've been quietly working on. You know that moment in the native Shopify bulk tag editor where you're about to hit save and your soul briefly leaves your body because you're not 100% sure you didn't just nuke your entire catalog? Yeah. I've had that moment. Probably too many times. So I built the fix. Meet TagDango — the safe way to bulk edit your Shopify product tags without the cold sweat. Here's what it does, and does properly: Adds, never nukes. "Add" only ever appends, so your existing tags stay exactly where they are. That gut-drop feeling is officially cancelled. Live, one by one. Watch every product update as it happens instead of praying at a mysterious spreadsheet black box. Undo anything. Every row has its own reverse button. Fumbled the whole batch? One tap puts it all back. Mistakes stop being scary. Fix and rename. Squash a misspelled tag across your entire catalog, or swap one tag for another everywhere, in seconds. 6 or 60,000 products. Tag a handful or your whole store while a background engine handles the big jobs. No spreadsheets. No CSV exports. No "did I just wipe everything?" panic. Just one friendly little screen inside your Shopify admin. And the best part: it's completely free at launch. No limits, no card, no trial timer, no "upgrade to unlock." The whole dancefloor is open. Would genuinely love for you all to break it and tell me what you think — you're exactly the people I built this for. So... do you do the TagDango? tagdango.com
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Share your website
Hey everyone 👋 I've spent the last little while revamping my own personal website (lukemichael.co.uk), and honestly the whole process got me thinking about all of you. We've got a seriously talented group here — freelancers, devs, and agency owners — but most of us have never actually seen each other's work. So let's fix that. Drop a link to your website in the comments. Portfolio, agency site, landing page, side project — whatever represents you and what you do. Then take a few minutes to check out a few others, leave some feedback, and connect with people whose work you find interesting. It's a great way to get inspiration, find potential collaborators, spot people you might want to refer work to, and just get to know who's actually in this room. I'll go first: lukemichael.co.uk 👇 Your turn — let's see what you've built. 🚀
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I've Been Quiet... Because I've Been Building Something
Hey everyone — I owe you an explanation for going quiet lately. The honest answer? I've been heads-down building something that's been on my list for a long time. Something I kept wishing existed every time I was deep in a client project, burning time on tasks that should take seconds but somehow never did. So I built it. 🚀 Introducing AssetScope — my Shopify admin toolkit, now in beta. AssetScope is a collection of 14 tools built directly into your Shopify admin. Things like bulk editing, image optimisation, SEO management, speed auditing, inventory management, and dummy data generation — all the stuff Shopify should have shipped but didn't. I built this for me first. Every tool in here came from a real pain point I kept hitting while working with clients. The kind of stuff that would eat 30 minutes here, an hour there, across every single project. AssetScope cuts that right down. It means I can help clients faster, launch stores quicker, and stop wasting time on repetitive admin work that adds nothing to the final product. If you work with Shopify stores — whether you're building them, managing them, or both — this is genuinely going to change how you work. Here's the ridiculous part: it's $1.99/month. No tiers. No add-ons. No "pro plan" with the features you actually need locked behind it. One flat price, all 14 tools, no limits. I wanted it to be a complete no-brainer. And for you lot? Even better. 🎁 FREE for 12 months for Secret Weapon members. As a thank you for being here, I'm offering all members free access for a full 12 months. Try it, break it, tell me what's missing. This is beta, and your feedback will genuinely shape what gets built next. 👉 Check it out here: https://assetscope.wearespree.com Drop a comment or DM me and I'll sort you out with free access. Let me know what you think.
0 likes • Apr 23
This is really exciting! AssetScope sounds like exactly the kind of tool solo freelancers need. Bulk editing in Shopify admin has always been a pain point. Looking forward to trying it out!
0 likes • May 27
@Youssef Ichouaa DM me
Why your Google Sheet should have a "Decisions" tab
Most project sheets track tasks. Almost none track decisions. Add a tab with three columns: Date, Decision, Why. Six months from now when a client says "I never agreed to that" — you'll have receipts, dated and contextualized. Saved me from two scope fights this year alone. Simplest tab in my sheet. Probably the most valuable.
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The "$100 problem" rule for picking clients
If a prospect can't tell me a specific problem that's costing them at least $100/week, I don't take the job. Vague pain = vague payment. Specific pain = specific budget. This one filter has cut my bad-fit clients by maybe 80%. Try it on your next discovery call and watch how fast the conversation gets real.
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Luke Michael
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59 points to level up
@luke-elwell-2350
20+ years of experience, I specialise in crafting websites that are visually appealing, easy to manage, and optimised for success and launched FASTER.

Active 35d ago
Joined Dec 3, 2025