You don’t have a pricing problem. You have a cost framing problem. One of the biggest lessons I’ve learned in sales lately is this: If you present a price without presenting the true cost, you might as well not present the price at all. For years I obsessed over my number. 👉🏽 Is it too high? 👉🏽 Will they think it’s worth it? 👉🏽 Should I lower it? But the number youI charge is never the real decision point. The real decision point is: what will it cost them if they don’t do it? If you don’t frame that, they will. They’ll compare your price to a vacation, a bill, or whatever else is top of mind. Because you didn’t set the frame, they’ll create their own. But the real cost isn’t a number. The real cost is: - Another year of stalled growth. - Another round of unfinished courses collecting dust. - Another cycle of missed opportunities. That’s the cost they’re really deciding on. And it’s your job to make that crystal clear every time you present your offer