My ideal customer is a parent or grandparent who wants a fresh, clean home where their family can relax and spend time together. They care about their family’s health and know that harsh chemicals aren’t great for people or the planet. They’d love to make the switch to safer, more eco-friendly options, but all the labels, claims, and “green” marketing feel confusing and overwhelming. What they really want are refillable and probiotic cleaning and laundry products that are genuinely safe, affordable, and effective, without harming the environment or cluttering up the cupboard under the sink. Does this resonate with you?