One of the biggest mistakes I see authors make is waiting until their book is published before thinking about marketing. In my experience, the real growth starts before launch. What helped me the most was building visibility early, creating a launch plan, staying consistent with promotion, and making sure readers knew my book existed before release day. That's the approach I used with In Her Own League, and it completely changed how I looked at publishing. A great book is important, but readers can't buy a book they've never discovered. If you're writing your next book, don't wait until it's published to think about marketing. Start building your audience now, connect with readers in your genre, and create a simple roadmap for your launch. Even small, consistent steps can make a huge difference over time. Question: At what stage do you usually start thinking about marketing your book before you publish, after you publish, or only when sales begin to slow down?

how are you planning on getting sales? Are you going to be doing more in person sales through vendor events? Do you have a giant email list you’ve built over the years that you will be taping into? Let us know other ways you can market your book besides social media. (But also, I’m a strong believer that you definitely SHOULD be using it 😁)

Join the class now on Google Meet: https://meet.google.com/xps-nbro-kjj?authuser=0 Writing in Novelium & Reedsy

Many great books don’t struggle because the writing is bad… They struggle because readers never discover them. Publishing the book is one step. Getting the right readers to see it is another. For authors here: 👉 What has been your biggest challenge after publishing your book? • Getting readers • Marketing the book • Getting reviews After publishing your book, what has been the biggest challenge for you?

One thing I’ve noticed from working around authors and manuscripts is that many writers spend years focusing on *finishing* their book, but very little time thinking about the *publishing path* that will follow. By the time the manuscript is done, questions start appearing: • Should I query literary agents or consider independent publishing? • Is the manuscript truly ready for submission, or does it still need structural work? • What materials do agents or publishers actually expect? There isn’t a single right path for every book, but clarity about the publishing route can make a big difference in how smoothly the process goes. Out of curiosity for the writers here: Are you currently writing your manuscript, preparing to publish, or already querying agents?