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Owned by Lisa

Amplified Dental

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Tired of boring dental groups? Get strategies to boost production, attract patients, and build the practice you want! Marketing. Production. Results.

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15 contributions to UpHex Ads Lab
Shoutout To Bradley
I'd like to take a moment to acknowledge Bradley on the UpHex team. He has over delivered for me all week with an issue I have been having. I really appreciate it. Thank you for helping me serve my clients at a higher level!
Shoutout To Bradley
Crayons weren’t made for kids
Most people think crayons were invented for kids. They weren't. The original crayons were industrial marking tools. Factories used them. Farmers used them. They were built to mark crates, barrels, and machinery. And the company behind them? Struggling. The market was limited. Margins were thin. Growth was flat. They had a useful product that nobody was getting excited about. Then they noticed something strange. Teachers had quietly started using the wax sticks with their students. Pencils were expensive. Crayons were cheaper, brighter, and easier for small hands to hold. That observation changed everything. The company didn't invent a new product. They repositioned the one they already had. Suddenly crayons weren't industrial tools. They became tools for creativity. That shift created Crayola. One of the most recognizable brands in the world. Built on a product that originally couldn't even keep its lights on. --- Dan Kennedy has a line for this: "A starving crowd beats a brilliant product every time." The factories weren't starving. They had marking tools that worked. Crayons were a marginal improvement at best. Teachers? They were starving. The pencil problem was daily, painful, and unsolved. When crayons showed up, the teachers didn't need convincing. The product didn't change. The crowd did. --- This is what I see happen with agency owners all the time. They build a service. They believe in it. They've spent years dialing it in. They can answer every technical question about how it works. And somewhere in that obsession with the product, they go market blind. They stop being able to see how the market would actually want to receive what they have. They keep describing the service instead of the outcome. They keep selling the shovel instead of the hole that gets dug. So they package it the same way everyone else does. Ads. Funnels. AI. Automation. Lead generation. The market sees the package and treats it like a commodity. Then one agency comes along and frames the exact same capability differently.
1 like • 4d
Excellent post, Sam. This is such a strong reminder that sometimes the offer isn’t broken, the framing is. I loved the Crayola example because it illustrates how powerful repositioning can be without changing the underlying product at all. Just seeing who actually needs it, and how they naturally want to use it, can change everything. I see this every day in my own work. Especially in dentistry, the technical service often stays exactly the same, but when the messaging shifts from features to benefits or outcomes, the response changes dramatically. Really thoughtful piece. Appreciate you sharing this one. 🙂
UpHex 2.0
☝️What if you could run Facebook and Google ads… without learning how? Right now, your prospect believes one of two things: 1. “I need to hire an agency” 2. “I need to figure this out myself” Both feel expensive. Both feel overwhelming. Now imagine telling them: You don’t need an agency. You don’t need to learn ads. You don’t need another course. Because now… You can just text “someone” who runs your ads for you. Not a dashboard. Not another complicated tool. An AI ad operator that: • launches proven ads (not guesses) • answers your questions instantly • adjusts things when needed • speaks to you like a real person You literally text: “Turn on ads for knee pain patients this week” …and it handles the rest. No second-guessing No “did I set this up right?” No wasting money figuring it out Just: 👉 proven ads 👉 running correctly 👉 with someone (something) backing you up This isn’t “learning ads” This is replacing the need to. UpHex 2.0 is coming soon. Sam Early beta testers… Comment “Agentic Ads”
UpHex 2.0
0 likes • Mar 31
Agentic Ads
0 likes • Mar 31
Love it.
1 like • Mar 31
The Gary B and Sam C HOOK!
There are 3 Funnels Every Agency Should Have:
This is the first! Goal of a squeeze page: Grow your list with qualified prospects. LIST LIST LIST If you have a good list and to know how to multiply its value like a stock portfolio… You will never be poor. THIS GUIDE: This is a simple guide because all it does it teach you what the funnel is, how it works and… I give you a prompt to can put into any AI and get the content you need. Also… If yo throw this bad boy into any builder (Manus, Base 44, Replit, Lovable) it I’ll build it for you exactly as I have it laid out. In other words, you can use this funnel anywhere. Comment “List” to get it. Enjoy. Sam
There are 3 Funnels Every Agency Should Have:
1 like • Mar 31
List
0 likes • Mar 31
Hey Sam. The video is not working.
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Lisa Weber
2
1point to level up
@lisa-weber-2776
I'm a dental practice management coach and the founder of Amplified Dental, a marketing agency in the dental vertical. Looking forward to connecting.

Active 3d ago
Joined Oct 7, 2025
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