It is a business decision. Most of us were taught to soften. Be agreeable. Don’t say the thing that might make someone uncomfortable. So we blur our edges. We round the message. We aim for “relatable.” And then we wonder why our content gets polite nods…but no traction. Here’s the shift that changes everything: + People don’t rally around clarity. + They rally around conviction. The brands that grow don’t just say what they’re for. They’re brutally clear about what they’re done with. For me, that’s: – Vision boards with no follow-through – Visualization without action – AI images with no identity shift – Manifestation that ignores the nervous system and strategy I’m against fantasy futures. I build future selves that move. Your “enemy” doesn’t have to be a person. it is the outdated belief, method, or approach you refuse to keep carrying. If you haven’t named that yet, your audience has nothing to stand behind. 🎯 Reflection for you: What are you no longer available for in your business? What way of thinking are you here to disrupt? Drop it below. This is where real positioning begins. PS A new challenge is coming soon......Stay tunned!

Head to ChatGPT Upload a photo of you. Promot: Create a caricature of me and my job based on everything you know about me. Post it below 👇🏻 ❤️

Over the next week, I’ll be sharing a few updates designed to make the community easier to navigate, easier to use, and easier to actually implement. Change #1: Monthly Onboarding Call (now open to everyone) Starting now, the Onboarding Call will be held on the LAST Monday of every month and it’s open to all members — new or not. Next CALL: 🗓 Monday, Feb 23rd⏰ 10:00 AM EST (check the calendar for your time zone) This call is for: - Getting oriented inside the classrooms - Asking tech or access questions - Understanding how to use what’s here (without overwhelm) - Connecting with the community + live coaching support If you’ve joined recently....come. If you’ve been here a while but haven’t fully explored... also come. This room rewards people who ask questions and use what’s available. More updates coming this week. — Lindsay 🖤

I shared recently that changes are coming inside The AI Identity Lab. Those changes are about structure, clarity, and creating a stronger container for people who want to implement — not just observe. Here’s what matters right now: - The current $27/month level will soon become a $297/month container (If you pay $17 or $27 a month, you will automatically move to the higher tier without paying more.) - Anyone who joins the $27 level before the change will be permanently grandfathered at that rate - No action is required if you’re happy in the free level - More details about the structure and timing are coming soon Why I’m sharing this now: This is simply an early opportunity for people who already feel aligned and want to stay close as the Lab evolves — before the doors narrow. If you’re curious, committed, and want access to the deeper work as it rolls out, this is the most accessible point of entry it will ever be. If now’s not the right time, that’s okay too. You'll have all the information you need to decide when the full update is shared. Upgrading is easy inside the platform. https://www.skool.com/ai-identity-lab/plans I’ll share more very soon 💛

Over the past few weeks, I’ve been doing a quiet audit of this space. Nothing is wrong. But when clarity deepens, structure evolves. Here’s the simple version: The AI Identity Lab is leveling up. We’re moving away from: - Passive consumption - Hanging out without direction And toward: - Clear structure - Identity-based implementation - A more intentional way of learning and applying this work What this means for you: If you want to stay, lean in, and actually use what you’re learning — this is about to get really good. More clarity, better tools, and a cleaner path forward. If this season doesn’t feel aligned, that’s okay too. No pressure. No worries. Over the next few days, you’ll see a few changes roll out quietly and thoughtfully. Nothing loud. Nothing forced. Just structure being installed — so this container can do what it’s meant to do. More context soon.💛 Lindsay