Evening, EG Ads 3.0 is officially live. And the launch price is $47. You'll get instant access to the EG Ad Factory I told you about. It gives Claude or ChatGPT the exact skills to help you: - Make your offer easier to want. - Write three different ads. - Create the images. - Launch a clean test. - Diagnose what is actually broken. - Know what to do next in one focused hour a week. Then on Thursday, August 6 at 10am PT / 1pm ET, we're building it together live. Can't make it? You get the replay for life. The price starts at $47 and goes up as we get closer to the workshop. Get EG Ads 3.0 For $47 Zac PS. There are no bumps or upsells. The Factory, live workshop, and replay are all included.

I was working away and checked Stripe and found we hit 2K in sales today! Great when we see this happen. But it's important to make sure you engineer the offer the right way in order to make it happen. There's three phases to do this. Vision This is your idea of the offer and the most important part. The thing I'm doing here is looking at the market to figure out what they're buying right now and then playing with how I can create a better offer. Often times "better" is not bigger. It's faster, easier, newer. Example: Everyone was saying "get 100+ buyers per day and 30 clients per month." Very unbelievable for a lot of people. So I said, "Get your first three buyers in 72 hours." Took off like a rocket. Validation This is where we come up with our North Star Promise based on our vision and validate our idea. Validation in my mind is when you're getting consistently three buyers per day. The mistake is moving on to velocity too soon. Here I would simply just have the core product plus one or two order bumps and wouldn't worry about upsells until I have at least three buyers a day. Then once you hit that you move on to: Velocity This is where you're focused on not only increasing the volume of buyers, but increasing the amount each buyer gives you. The way to scale is to be able to spend the most to acquire a buyer. Which is why your goal here is always increasing your average order value... ...and backend conversion rates. Once in Velocity it's a lot of toggling, playing and testing to get it to where you want to get to. And also knowing the easiest way to get there. Which is why I'm not only going to show you what works well, but also just give you the Claude skills so that Claude can do most of it for you with SWYS 2.0. All the details are here if you want to join us at the end of the month and save 180+ by getting the "presale" price. Zac