You don’t reap likes by refreshing your post. You reap likes by sowing real attention into other people’s content. Quality comments. Thoughtful replies. Consistent support. Engagement follows obedience to the seed. Plant more seeds.

Instagram cares about one thing: Does your content keep people on the platform? If no, your videos flop. If yes, you reach more people. If we know that, what is the most valuable metric for Instagram? Shares, because when someone shares your video, another person spends more time on Instagram. Focus on getting shares, not likes or comments