I should have known better. Last month, when I promoted the LinkedIn 30-day challenge, for suuuuper cheap ($45, and then $95), I got 4 buyers. Then, a couple of days ago, when I promoted the same stuff, but only the info, sans the 30-day challenge, well, I got way more buyers. Why? If I had to guess, it's because I was selling too much for too little the first time... the price didn't make sense, and instead of seeing this as a catch/opportunity whatever, people saw it as something without value. (In my defense... I only had a breakthrough on LinkedIn a month ago... so I wasn't sure if I could/should charge higher...) This reminded me of what one of my Write Without AI peeps said back in January. I'm paraphrasing: > I wanted to build a daily writing habit, but I needed skin in the game, and the price was just right. (For reference, I was selling WWAI for $299) Basically, what I take away from this is that cheap isn't always better. Sometimes you need to ask for more money for people to take their work seriously. In other words, it's to your customers' benefit to price your offers higher. Not disproportionately, but it doesn't help to undervalue. Anyway... my brain's still a bit fuzzy from being sick these last few days... but I hope that made sense.

The winner of the rights to monopolize my Sundays, from now until the end of 2026, is @Nick Bandy with his signature bid: $1,569. ================================= Today is your chance to tap in and benefit from my 9,000+ subscriber email list, which is not only constantly growing, but growing by 30-90 subscribers... PER WEEK! Leads? Yeah, we got 'em. But it's not just leads. This is your opportunity to get in front of a sea of buyers, hungry for info on how to succeed online with their own businesses. Starting with a bid of just $2! Here's what I'm offering: 👉 Put your list growth on autopilot for the rest of the year. [You get a classified ad in my Sunday newsletter for the rest of this year (42 Sundays left in 2026).] 👉 Get my direct input and help on your ads/offers to get you the best results from my audience. [I've been sending emails since 2018 and know what my people respond to. Will gladly give you my input as often as you like to make sure your offers are positioned in the way that's most likely to land with my audience.] 👉 Test out new offers/appeals/hooks/lead magnets without risk. [There are 42 Sundays left in this year, which allows you to promote your main offers as often as you want, and also test out small new bets if you ever want to take a week off from promoting a known winner.] 👉 Benefit from my own mad scramble to grow my list. [List currently growing at 30-90 new people PER WEEK. In addition, I'm doing list swaps, am networking like I just got out of Harvard MBA, am even (secretly, don't tell anyone) working on a cold traffic funnel to grow my list even more with buyers. No hard promises here, but my personal goal is to get my list to 20k people by the end of the year. Whatever number I manage to reach, all these people will see your offers and ads, every Sunday, for the rest of 2026.] Wanna see what my ESP's backend looks like? Here's a video: https://www.youtube.com/watch?v=7k4-F0yTthM&t

I'm hearing whispers in my head, telling me nobody will show up for my auction, and nobody will bid more than $2... The woe is REAL. I don't think I'll be sleeping tonight. BUT! Maybe you can help distract me... with... direct mail! The other day, on a whim, I bought a $9 ebook off Instagram of all places... from a dude I know nothing about... about direct mail marketing with ugly postcards 🙃 I know folks who do some cool stuff. @Lex Roman, for example, sends stickers and postcards to their new Legends (paid subscribers). I wanna do something similar, too, to acknowledge my Vault members. But as far as marketing goes... does anyone have any thoughts? Especially for online businesses? Like, would you or would you not hate me if I sent you a postcard with a QR code to my Vault membership? Or maybe it needs to link to a lead magnet instead.... I loved getting Lex's stickers, also got a postcard from @John Bejakovic once, loved that too (though Spaniard mail is no joke)... but those are not marketing mails... So yeah... anyway... thoughts? Also, just realized Lawrence Bernstein has a direct mail marketing mini guide here (I think I prefer Airmails over ugly postcards...): https://admoneymachine.com/2020/05/25/greatest-money-making-loophole/