A lot of musicians I know really dislike creating content, or promotional short videos for branding because it could come off as narcissistic, inauthentic, or is just a pain. I'm definitely one of those people as well... but I feel that creating videos like these could become invaluable as AI becomes more prevalent. We could establish a connection instead of just being a music printing machine. Through my foray into creating these small videos, I'm happy to share the ones that did better than others: https://www.youtube.com/shorts/a25St3bzA-A Evidently, I'm still an extreme novice in creating these types of videos and would love to learn from the hivemind here. I'd love to hear what you are learning in the content creation space, what has stuck and what have you learned?