The contact-information step is often where lead forms and funnels experience their biggest drop-off. Why? Because the moment someone is asked to enter their personal information, anxiety and uncertainty increase, especially when they don’t fully know or trust the company yet. In this video, I’ll show you a simple test you can run today to reduce that anxiety and potentially increase your conversion rate. Using LeadCapture’s AI CoPilot, I’ll demonstrate how to: • Add trust-building copy near your submit button • Explain exactly what happens after someone submits • Highlight benefits without adding unnecessary friction • Avoid privacy language that could accidentally create more anxiety • Launch an A/B test to measure the actual impact You don’t always need more traffic to generate more leads. Sometimes, a small improvement at the highest-friction point in your funnel can produce a meaningful lift. Run the test, review the data, and keep iterating. If it wins, you’ll generate more leads from the traffic you already have.