I keep hearing people say cold email doesn’t work anymore. But the truth is, it still works better than most outreach methods if you do it right. The problem is, most people send boring, generic emails and expect results. That’s not how it works. If you want real replies and real opportunities, you need to focus on three things: 1. Talking to the right people. If your offer isn’t relevant, no amount of emails will help. 2. Making it personal. Nobody wants to read a copy-paste template. A little effort goes a long way. 3. Tracking and improving. If you’re not checking what’s working and what’s not, you’re just guessing. I’ve been running cold emails consistently, and the results prove that it still works. It’s not dead, just misused. Are you still using cold email? What’s been your experience?