Tuesday's VIP call was all commercial. I walked through how we land and grow property-management accounts at KC, and our account manager John jumped on to share how he works his book. The big idea: land small, make it a plan, grow the portfolio. Our biggest client started with one awning cleaning. Today we clean 46 of their shopping centers. A few things I'd steal from this one. Price the first job to get a yes. Our property-management quotes under $5K win about half the time. $15K and up won 3 of 48. Don't close a commercial quote because time passed. Close it on evidence: won, lost, or nurture with a date. A few of you have closed deals years after the first bid. Give the demo away. Once they see their worst spot clean, budgets stop being a secret. They start telling you what the current guy charges. Pick one property type and go an inch wide and a mile deep. 14 touches in 40 days, then stop. Watch: Classroom > VIP: Call Library > Nov 10 | The Commercial Sales Playbook The full playbook, deck and a 30-day drill are in VIP: Sales Training > 10. Commercial Accounts. What's the one commercial account you're trying to land right now?