The first time you attempt to do your book marketing, set up your brand website, optimise your social media profiles... What was your experience like?

How many letters are you getting down this week? And, how many would you have left?

Most authors think selling books requires ads, funnels, or hiring a marketing expert. The truth is simpler: readers buy from authors they trust and connect with. Social media gives you direct access to your ideal audience without needing a big budget. Instead of focusing on “buy my book,” focus on sharing insights, lessons, and stories that reflect the transformation your book provides. When people see consistent value from you, the book becomes the natural next step. The key is to sell the outcome, not the pages. Think about how books like Atomic Habits by James Clear gained traction—by consistently sharing practical insights that improved people’s lives. Do the same. Share short tips, behind-the-scenes writing lessons, common mistakes in your niche, and relatable stories. Aim for simple consistency: most of your posts should provide value, some should build connection through personal stories, and a small portion should directly mention your book. You don’t need to be everywhere or go viral. Choose one platform, show up consistently, and start conversations. Respond to comments, engage in DMs, and build real relationships. Content leads to engagement, engagement leads to trust, and trust leads to sales. When you focus on serving first and selling second, you create a sustainable system where your audience grows—and your book sales grow with it. Signed Awe Ebenezer Portfolio

I write books and publish on Amazon KDP. I need someone to help me with Reviews and Ads.