Let’s have some fun and get to know one another a bit better 😊 This week’s This or That is all about your personal style: - Comfy or cute? - Jewelry or no jewelry? - Hair up or hair down? - Neutral colors or bold colors? - Sneakers or sandals? - Minimal makeup or full glam?

Just in case you missed it, last month there were some changes to what free Claude users can do! Free users now have access to: ✅ Skills — users can use Anthropic's built-in skills (Excel, Word, PowerPoint, PDF) and create custom Skills tailored to their specific needs. This means you now have access to all of the custom Skills in the AI Squad, including the Skill I did a demo on in the Content Multiplier workshop. → Access the AI Squad here → Access the Content Multiplier here ✅ File Creation — users describe what they need (a budget spreadsheet, a project proposal, a client presentation) and receive a downloadable file rather than just text output. ✅ Connectors — free users can now connect Claude to Email and Calendars, Canva, Notion, Figma, and more. ✅ Compaction — Claude automatically summarizes earlier parts of the conversation as it approaches the context limit, allowing chats to continue without interruption. (If you read that and felt lost or overwhelmed with all of the possibilities with AI - deep breath! I can help you figure out what YOUR next right step is.)

You sit down to create content and one of these things happens: Scenario 1: Blank screen. You KNOW you need to post something, but you’re staring at the cursor thinking “what should I even say?” The ideas just aren’t flowing today. Scenario 2: You’ve got content and you know you should repurpose it. But when you try to adapt it for different platforms, it either takes forever or you end up just copy/pasting the same thing everywhere and hoping for the best. Scenario 3: You’ve tried using AI to help, but it sounds… off. Generic. Nothing like how you actually talk. Sound familiar? 😅 There’s a better way! What if one 15-minute recording could become 50 platform-specific assets - in minutes, in your voice, and actually adapted for how people consume content on each platform? I just finished building The Content Multiplier training, and I’m dropping it on Monday. You’ll learn: - The Top-Down Model that flips content creation on its head - How to make AI sound like YOU - The exact tools and prompts to turn one piece into 10-20+ assets - Plus a live implementation session where we work on your actual content together Everyone gets: The full training + universal prompt that works on any AI tool Premium members also get: The custom Skill I built with all my content strategy frameworks baked in, plus access to the live session on Tuesday where I’ll help you multiply your content in real-time If you’ve ever felt like content creation is a never-ending hamster wheel, this one’s for you! How do you WANT to feel about your marketing? Drop a gif below!!👇

I completely almost forgot to announce the winner of the Valentine’s Day contest! @Tori Studer you won a Kindle copy of my book, “Hold My Juice Box” 🥳 I’ll DM you with the link to redeem. Congrats!

And this is also my planner. Is it overkill to have two planners? Maybe. Is it wildly helpful for how my particular brain works? Absolutely! My digital planner is where Overachiever Olivia lives. That’s where the big ideas go. The shiny projects. The “this would be amazing” launches. The 174 hours and 15 minutes of backlog tasks staring at me like. It captures ev-er-y-thing. It’s endless. It’s ambitious. It’s slightly delusional in the best way. 😜 And then… There’s my physical planner. This is where Calm-It-Down Olivia shows up. This is where I look at all those shiny digital ideas and ask: - What actually moves me closer to my goals? - What realistically fits into this week? - What other hats am I wearing? - When am I going to shower? My digital planner is infinite. My paper planner has limited space. (And my Virgo-ness refuses to allow me to write outside of the given lines...) And that limitation is actually where the magic is! It forces clarity. It forces prioritization. It forces me to remember that I am in fact a human with time boundaries. Both planners serve different parts of my brain — and instead of fighting that, I built a system that works with it. 👉 So now I’m curious… What works for your brain? Are you: 📱 Digital-only? 📝 Paper-only? 🧠 “It’s all in my head and that’s going great…”? (And PS if you haven’t found your system yet — that’s okay! That’s literally what we do here. We build businesses that work with your real life, not against it.)