UPDATE: My first boomerang resulted in several meetings and one $500 client so far. I share more further down this thread. =========== Woohoo! I made my first Facebook post for this today, and initially didn’t have any comments. I ran out to see my son play tennis and forgot about it lol. Boy was I surprised 2 hours later when I looked at my phone! Just in a few hours, I had already gotten 26 responses. Oh my! It is such a slog to cold call and cold email. This is such an exciting change of pace. I can’t wait to do some interviews!

I want to share something that literally saved our agency during some really tough times... Back when we were struggling to stay profitable and couldn't seem to land clients consistently, we stumbled onto a completely different approach to connecting with local businesses. It transformed how we prospect for clients, and honestly, changed everything about how we run our agency. I've put together a complete guide breaking down this strategy that's totally different from the typical "spam 100 businesses and pray" approach everyone else teaches. Here's the thing - I know most of us HATE the traditional agency prospecting methods. Cold DMs, awkward walk-ins, rehearsed pitches... it all feels gross, right? So we developed something different. Something that actually helps local businesses BEFORE asking them to become clients. The best part? It: - Builds genuine relationships - Gets businesses excited to connect with you - Positions you as a trusted local resource - Costs almost nothing to implement - Works even better if you're introverted I've attached the complete "Attention-First Method" guide. It breaks down the exact system, templates, and processes we use. No fluff. No theory. Just a practical strategy you can start using this week to connect with businesses you actually want to work with. Check it out and let me know what you think! And if you implement it, please share your results with the community.

For anyone offering Google Business Profile (GBP) optimization services, it's time to pay attention to Apple Business Connect. While GBP has been essential for local search visibility, Apple Business Connect is quickly becoming a must-have for businesses looking to reach more customers, especially those using Apple Maps. Here’s why this matters: Default Navigation on iPhones: Apple Maps is the default navigation app on iPhones, and millions of people use it every day without a second thought. If your clients aren’t optimized for Apple Maps, they could be missing out on a huge chunk of potential customers. Apple’s Recent Focus on Business Connect: Apple is heavily investing in improving the reach and capabilities of Apple Business Connect. They’re making it easier for businesses to be discovered through Apple Maps and other Apple services. This makes it just as important as Google’s platform in the local search game. A Natural Add-On to GBP Services: If you’re already offering GBP setup and optimization, adding Apple Business Connect services is a logical next step. It’s an easy way to expand your offerings and help clients capture more visibility across both platforms.