Already becoming a big part of my business, from doing market research, to building custom GPTs for creating ads, scripts, identifying benefits, pain points, building email flows (to be tweaked), but I train them with lots of marketing materials and tactics and it is so smart I can even ask it to write in the tone of some great marketers. I have also used it to write code in VBA, Java script, and python, made me a memory game for my website that I use in a funnel. If you aren't jumping in to learn the skills now you will be left behind