Going live this weekend The other night I was joking with my wife about how I’m going to create something called LeadCapture Local for local businesses. The plan? Use direct mail to get on their radar (this worked for me back in 2013/2014... can't even remember, back when I couldn't pay rent because of a failed startup and it saved me, I'll tell that story some other time)... Side note: this is actually going to happen at some point. She just doesn’t realize I wasn’t really joking. As soon as my six-year-old is done school, I’ll be putting him to work stuffing manila envelopes with sales letters. Anyway… While I wait for some help and a little more mental bandwidth, I thought: Why not build a sales letter feature right into LeadCapture? So without further ado… LeadCapture now has sales letter funnels. The idea is simple: Drive cold traffic into a lead funnel with long-form, optimized copy that sells the person on taking the next step. Then, right below the letter, include a lead quiz, form, or survey to capture the lead. But here’s the key: Sales letters only work when they follow the right formula. The right structure. The right copy. So we built the feature to automatically use the right setup. And the copy side? That’s easy. You can literally prompt our Copilot: “Hey, here’s my offer. Write this like Dan Kennedy and update the copy of my sales letter to sell this thing. Also, please don’t include the FFFN em dash.” And boom. Just like that, you have an optimized sales funnel built to convert. If Dan Kennedy, Gary Halbert, Eugene Schwartz, John Caples, or David Ogilvy were using LeadCapture, they’d be jumping out of their skin for this feature.