When I built my business in the US, the networking there is definitely different to London. In London, I would say the networking is a lot more relaxed and less selfish. If you want to network in London, it starts with polite conversations and being inquisitive about the person you’re speaking to before getting to the point of what you want/can offer. So having good conversation skills and being genuine will get you a lot further here! Most people network in London at industry events or on LinkedIn, you won’t really run into people on the street like in the US