This is the video I’m not posting this week. I’m sharing it here with you Vizzy D’s instead. Because sometimes visibility work is also about: knowing thyself. I’ve had a barrage lately of angry DMs from funeral directors, full of accusations, assumptions and some fairly wild interpretations of what I’m doing. And honestly? It triggered me. And swung my Taurean passive-aggression into full swing… 🐂😂 Some of my anger was warranted. But after making this video, I realised I was about to do something I often encourage you guys NOT to do: Create content for the people who are annoying you. 😅 So I slept on it. I shared my frustration with some trusted peers & friends. And they helped me realign where I wanted to put my energy. Because the people I’m really here to speak to aren’t the people I’m arguing with in my head. They’re the families who need to know what kind of person I am. They’re the peers who are looking for a different way of doing things. They’re the people who might see one of my posts and think: “Oh. I think I’d like to work with her.” 🐦‍⬛ We talk about this a lot in the Social Reels Masterclass, but your social media is your shopfront window. And families, colleagues and potential collaborators are looking through that window all the time. So this week, I want you to notice: Who are you actually speaking to? And perhaps more importantly: Who have you accidentally started creating content for? The person who criticised you? The competitor who gets under your skin? The colleague who disagrees with you? The imaginary person you’re trying to prove something to? Or the people you actually want to reach? 🐦‍⬛ YOUR VISIBLE FRIDAY PROMPT Think of something you’ve posted recently, or wanted to post, and ask: Who was I really speaking to? Then ask: If the person I most want to work with walked into my shopfront window right now, would this content tell them something useful about me? And finally: What would I create if I stopped trying to prove something and started trying to connect?

OMG! I just spent 2 hours creating a carousel post in Instagram. By the end I couldn’t even bear to write multiple captions - I was done! Canva is usually easy but today it was doing my head in. The text editor kept disappearing and I had to keep refreshing it. Anyway - given my pain I would love some love and comments on it!!!! 💕. Please https://www.instagram.com/p/Ddb9aocAKK-/?stkn=MXdmdzJzdGgxbzQweA==

Darling Vizzy D's - writing to you a little late this week because I am currently up to my eyeballs in cats claw vine, running our Coffin Weaving Weekend with the wonderful Zimmi Forrest. A few pics attached because LOOK AT WHAT IS EMERGING. 🌿 And honestly, this weekend has been such a beautiful reminder of something I think we can easily forget in this work: We need to gather. Gather with our peers. Gather with colleagues. Gather with people who understand the strange, beautiful, tender work that we do. Whether that’s face-to-face around a table, in a workshop covered in vines, or virtually from your laptop, there is something incredibly nourishing about having space to decompress, share what’s happening, ask the question you’ve been carrying around, witness someone else’s experience and learn from each other. This weekend has been nourishing me in all the ways. A gentle reminder that sometimes we don't need to do more. We just need to create the space. And let people come. 🐦‍⬛ So this week’s Visible Friday prompt is very simple: Where are you gathering? Who are the people you can talk to about this work? Where do you go when you need to download after a hard day? Who makes you feel less alone in the work? And if the answer is not many people… perhaps this is your nudge to find them. Here are a few ways you can gather with us over the coming weeks: 🐦‍⬛ THE DEATH WORKER SUMMIT — 24–27 SEPTEMBER I’m speaking at The Death Worker Summit, a free 4-day virtual event bringing together 20 end-of-life practitioners who have built real, sustainable practices around this work. I’ll be talking about The Intake Conversation for Celebrants. Because so many of us are called to this work and show up with genuine devotion, but nobody hands us a marketing degree and teaches us how to “sell” what we do. Knowing how to clearly communicate who you are and what you do is such an important part of building a sustainable practice. In my session, I’ll walk through that first intake conversation — the exchange that happens when someone is considering working with you — and use it as the entry point for developing clearer key messaging.

I've been sitting here this week beaming like a proud mama hen. So many of you have started putting your face and voice out there in new ways, on camera, in your own words, and I just want to say I see it. It's not a small thing. So this week I'm gifting you a snippet from the Social Reels Masterclass. Eight minutes, deep dive, all about Your Profile, Your Platforms, Your Sound. Watch for free below and you can find the full course in the Classroom tab. I'm also dreaming into something bigger. A Vizzy D Video series where I challenge us all with different prompts and questions to speak to camera and share it in here first, encouraging each other across that vulnerable threshold together. Still shaping what this looks like, but I wanted to say it out loud before it's fully formed, because that's kind of the whole point isn't it... Would this be something you'd want to be part of? Curious what a prompt might look like for you, something silly, something serious, something that scares you a bit to say out loud. What is stopping you from putting your face and voice out there? What are the blocks? How can we help each other? Only love, Amy 🐦‍⬛

I've been wanting to build this for a while, and it's finally here. The *Vizzy D Resource Library* is a shared space of books, podcasts, documentaries, readings, newsletters and accounts that have shaped how we think about death, grief and ceremony, built by this community, for this community. You can find it in the Classroom tab. It's not a list I've put together alone. It's meant to grow with whatever's actually shaping your practice right now, the book that changed how you show up with a family, the podcast episode you've sent to three colleagues, the poem you keep coming back to for readings. Inside you'll find a growing library of: 📖 Books 🎧 Podcasts 🎥 Documentaries & Films 🕊️ Poems & Readings ✍️ Newsletters & Substacks 🌐 Organisations & Websites 🎓 Courses & trainings 🎵 Playlists Comment below with all your suggestions! Just include what it is, who it's by, and one honest line on why it stuck with you. We're not after exhaustive lists here, we're after the things that actually changed how you think or work. This is one of those small, ongoing things I hope becomes genuinely useful over time. Curious to see what this community pulls together... Only love, Amy 🐦‍⬛