Can I get on my soapbox for a minute? Most of us were taught that selling = convincing. So we write our posts like we're building a case. We stack the features (it's worth $$$$!). We add the urgency. We throw in a bonus (or two) and hope that tips it. And then... we feel a little weird afterward. And still don't have the conversions. 🤷‍♀️ 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁'𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴: Convincing someone to buy something they're not ready for is exhausting – for you AND for them. But reminding someone that the thing they already want exists – that feels completely different. (The shift is small. The result isn't.) Instead of "here's why you should buy this" – try writing from the angle of "here's what becomes possible when this problem is solved." Describe the after. Not the features. The feeling and emotions and beautiful visual description of the after. Because nobody buys a course or program or membership just because they really want to sit and go through a course. They buy the version of themselves who they hope will be at the end of it. Share the after, and then let the features be the proof. Ok. Stepping down from my soapbox 😜

Happy Friday all! Let's have some fun and learn something new about one another. Techy Edition - iPhone or Android? - Instagram or TikTok? - Dark mode or light mode? - Notifications on or all off? - Type or voice-to-text? - Emoji or no emoji? - Group chat or individual texts?

My brother officially thinks I have the coolest job. 😄 I was telling him about the Cold Coffee Club the other day, and he was blown away by how many different worlds exist in this one community. There are so many different unique niches and specialties, from all across the world! Which got me thinking… do YOU actually know who's in here with you? Drop a single sentence in the comments below sharing your niche! (No links, please)👇 Just your big umbrella topic. Not the full "I help X do Y so they can Z" — just the vibe. The industry. The thing. Fitness for moms. Finance for newbies. Parenting. Copywriting. Real estate. Crystals. Dog training. Whatever it is — drop it below. And if you have multiple focuses, list them all! I want to see the whole beautiful spread. And who knows - maybe someone here is looking for someone in your niche! 🙌

Just a heads up! If you're looking to dig deeper into AI, I'm speaking at a pretty awesome summit coming up June 1-5. I'm excited for this summit because the main focus isn't just on prompts or theory – people are sharing their actual tools and workflows running in the background. It's actually pretty cool and something I can totally geek out over 😜 (I'm talking about The Shiny Squirrel Wrangler, so if you want a BTS peek at my workflow, check it out!) Here's the link to Monica's Skool community, where the summit is being held. And if you're interested, the All-Access Pass is only $29 until June 1. 👉 https://www.skool.com/empowered-ai-collective/about?ref=9488c05711954f9ba7bd719cc4432143

Ok, real talk. How many Skool communities are you currently a member of? 😜 No judgment! I'm in a few (read: more than 20...)😅 myself and I love seeing some of your friendly faces there. But I’m curious – how do you handle keeping up and engaging with the different communities? OR do you sometimes feel overwhelmed with all of it? I’ll share my tips in the comments.