SXSW was a blast! I was one of the documentary mentors for the festival this year, âspeed dateâ meeting filmmakers in need of advice. These are common questions I got: - I am in -x- place with my film. Whatâs my strategy to move forward? - What are my options for distribution? - What do I need to know about funding possibilities? - I am a lone creator with a film idea. How do I proceed? To all of these, I could offer one inquiry that helps expand filmmaker thinking. *Who is your audience?* Answering this and analyzing where your filmâs audience watch their films will help you to understand your moves forward, strategy, support systems and yes, even possible funding. Meanwhile connecting with your audiences early helps with building the fan base and strategizing filmâs impact. Here's a quick example: I am working on a short film about old ladies who are divers and like to clean up ponds. They are badass, young at heart, inspiring gaggle of 70+. How should I think about this: - My audience are people who will be inspired by old ladies being active, they may be getting older themselves, or it's young people excited that old ladies are still living actively, and could be role models. Theres' also a clear environmental angle about it. - Where does my audience live? The older, more, say, sophisticated crowd watches films on The New Yorker or NY Times Op Docs. Younger audience could stumble upon this on Youtube, but I'd say something like ESPN, if we put a competition sport spin on it, shoot it like a race... Also, age-friendly channels (like PBS). It could also totally have a NatGeo spin - focus on natural underwater beauty, an endangered turtle swims by, a beautiful timelapse of clouds moving in.... You get the point. Do you see how such exercise allows me to think about my film through different lenses based on the audience and the channel consideration? It's very useful when I think what's my strategy, where could I pitch this film, and what are my funding options.