We’re reading The Go-Giver this month. It’s a short book. Easy read. Easy listen if you prefer audio. We’ll keep it simple: - 4 weeks - A few chapters each week - 5 minutes on our Tuesday calls - Share a thought if you have one. No pressure. This week: Read (or listen to) the Intro + Chapters 1–4. That’s it. The goal isn’t to “study.” It’s to build a shared mindset around giving, value, and long-term thinking. 👇 Who’s in?Drop a 👍 or comment “I’m in” so we know who’s reading along. Let’s do this.

https://www.audible.com/pd/B0168Y78NI?source_code=ASSORAP0511160006&share_location=pdp

It is our job to become proficient at communicating the way our customers need to be communicated with. Enjoy this webinar. Here is the recipe. D - Logical / Aggressive I - Emotional / Aggressive S - Emotional / Non-Aggressive C - Logical / Non-Aggressive Put this to practice this week!

This email is for buyer prospects who’ve been sitting on the fence.They know they’ve waited a bit too long. And honestly… we do too.That said, buying a home is a big decision.This email respects that. It’s not a push, it's perspective. Below, you’ll find three subject lines. Pick the one that feels most natural to you. Feel free to tweak the wording. But don’t overthink it. Remember: “Perfection is the enemy of good.” Send the email. Start the conversation. --------------------- Here are 3 Subject Line Options - The quiet cost of waiting - “I don’t want to wait too long again” - A thoughtful note for buyers who waited through 2025 (First Name), The other day a buyer said something that stuck with me. “I don’t want to wait too long... AGAIN.” Waiting through 2025 made sense. A lot of smart buyers did. And a lot of smart buyers, purchased and have already had the opportunity to refinance and lower their cost of ownership, already. But here’s the part people don’t talk about enough, even if the market stays flat. Every rent payment: - Builds ZERO equity - Keeps up with rent increases - Passes time without progress Homeowners, even in a flat market, are still: - Paying down principal - Locking in housing costs - Building equity slowly, but consistently Now an important pause. If you’re sitting on a 2.99% interest rate, you’re lucky.And your situation deserves strategy, not pressure. Moving with a rate like that isn’t about timing the market. It's about math, options, and life. Sometimes staying put is the right move. Sometimes renting it out or planning a smart transition still works, with a plan. If any of this feels familiar, this is just a conversation. No rush. No pitch. Let’s talk it through.