Raising rates without anxiety
The scariest thing for a service provider is raising prices. You fear your current clients will revolt, here is the trick. You don't raise prices on them, you raise prices on the new people. This is called "Grandfathering." You tell your current clients: "My public rates are doubling next month, but because you were with me early, your rate stays the same as long as you stay subscribed." This does two things. It rewards loyalty (they feel special), and it creates a retention lock (they won't leave because they lose the deal). It removes the fear of the raise. What do you guys think?