If a new competitor entered your market tomorrow, what would protect your position — price, personality, or process? Local business owners face this scenario all the time, and knowing this answer can spare you the fear of new competitors in your local area.

If someone observed your business for 30 days, would they see a clear growth strategy — or a series of reactions?

If your marketing finally worked consistently, what belief about your business would need to change first? Hint: This is probably a belief you really do need to change now!

Marketing is no longer a department—it’s a leadership skill. In 2026, business owners who understand: - Messaging - Buyer psychology - Basic automation …grow faster and more predictably. You don’t need to be a marketing expert—but you do need marketing literacy 📘 You can absolutely be a leader and understand marketing. We will be working on all three in here. We will start on messaging next week.