Volume Over Perfection. Why this matters There's a story in the book Art and Fear about a ceramics teacher who split his class in two. One half was told to produce one high quality piece. The other half was told to just produce as much work as possible. At the end of the semester, all the best work came from the volume group. What this means When we take the pressure off needing to be perfect or incredible, we get to just practice. We do the thing, we learn how to do it, and the more we make, the more likely we are to make something good. How to apply it The principle is simple: make something first. You can make it good later. Don't wait for the perfect idea or the perfect take. What's next That's the challenge here. Just make stuff and put it out there. It's allowed to be shit. It's allowed to be boring. Just get out there and make something.

OY! Hope you didn't think we were just going to learn some cool concepts, did you? The purpose of this course is for you to get practice. What the challenge actually is: post one video a day on the internet for 21 days. I know what you're thinking, that's a lot. It's not. We're not trying to go viral, we're not trying to win any kind of internet challenge. We just want one short video posted every single day for 21 days. I don't care if no one watches it. I don't care if it's not on brand. I don't care if you've done this before. Just post. The point is to practice the art of sharing our ideas, putting them out into the world, and letting go. If you're in, I want to hear it. Comment below: challenge accepted.