Establishing rapport isn’t “nice-to-have” in sales - it’s the opening move that sets the entire game in motion. Skip it, and you’re basically trying to win a tennis match without a racket. Good luck with that. Here’s the truth: prospects decide fast whether they’re open to you…or already plotting their escape route. And no, rapport doesn’t mean spending 20 minutes talking about the weather, your dog, or last night’s game (though, let’s be honest, a pug story never hurt anyone). Real rapport is about creating a sense of connection - a feeling that you’re someone worth talking to, someone who “gets” them, someone they won’t regret giving their time to. Someone they can TRUST. And yes, it takes time. Not forever, not a novel’s worth of small talk…but a few intentional minutes up front. Those minutes? They’re a very high-ROI investment in your entire sales process. Because people do business with people they like and trust. You can have the perfect pitch, the slickest deck, and the most polished value prop in history - but if they don’t feel comfortable with you, it’s over before it even begins. Rapport is how you lower their guard, open their mind, and earn the right to ask deeper questions. It makes the entire conversation flow more naturally. Prospects share more. They listen more. They’re more honest. And they’re far more likely to move forward. The prospect wants you to get to the point. You want to get to the point. Because if you get to the point you can both get on with your day. But that's just not what works. What works is investing some time up front to lay a foundation of rapport that you can build on in every subsequent encounter. So take the time. Slow down. Be human. Show genuine curiosity and make your prospect feel seen, heard, and respected. Get them to speak about THEIR favorite subject (Good news: everyone has the same favorite subject...themselves). Because when rapport is strong, objections shrink, conversations deepen, and deals move faster.

Tomorrow at 10am EST we have a POSTING PARTY that I am hosting but right now can we take a moment and share our post in the comments so we can all support each other in the community? Its Sunday and we might as well post on Linkedin and comment on each others posts no? 11:11am EST🎉 ON Sunday, we’ll gather right here to supercharge each other’s LinkedIn presence. 📝 𝗛𝗼𝘄 𝘁𝗼 𝗣𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲 TODAY: 👍 𝗟𝗜𝗞𝗘 this post as soon as you see it💬 Share your LinkedIn Post (new or evergreen) in the comments—remove any UTM tracking (delete everything after “?”) ❤️ 𝗟𝗜𝗞𝗘 and reply to every comment you engage with (spread the love!) 🔄 No fresh post? Drop in a previous one—no pressure to create brand-new content 🏷️ Tag any LinkedIn connections you’d like to invite for extra engagement ⏰ Check back throughout the day to keep the momentum going—aim for Sunday mornings to catch the early risers! 🌟 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗮 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 Posting 𝗕𝘂𝗻𝗰𝗵: 💭 Craft a 15- to 30-second hook in your post—think compelling question or bold statement. 📸 Use a clear image or native LinkedIn video snippet—visuals boost engagement 🖋️ Keep your copy concise: ask for one specific action (like “Comment 🚀 if you agree!”) ⏳ Spend at least 15 minutes after you post, actively responding to comments and questions 🤝 Engage early: the first hour is prime time for LinkedIn’s algorithm—like and reply quickly ✨ Use emojis sparingly to amplify your tone (e.g., 🔥, 🚀, 💡) without overloading 📊 Track your results: note likes, comments, and new connections you receive by Monday 🙏 Thank you for making this community so vibrant—your likes, comments, and authentic interactions lift all of us. Let’s make our 𝗦𝘂𝗻𝗱𝗮𝘆 𝗙𝘂𝗻𝗱𝗮𝘆 𝗣𝗼𝘀𝘁 & 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗕𝘂𝗻𝗰𝗵 our most impactful yet! IMPORTANT RESOURCES:BULK LINK OPENER• Bulk Link Opener 3: https://strategy.evyai.com/bulklinkopener3 POST URL CLEANER• Clean your URLs here: https://strategy.evyai.com/post-URL-cleaner