I am currently running an offer with experimental payment terms: "$97 today and $2/month for updates" This got me thinking... This year, I've made offers with very different payment terms. Just how many categories of payment terms are there? I had hoped to make a list of 10. I only got to 8. Maybe with your help, we can get to 10? Here's the deal: Let's play Marketing Battleship. Tell me a category of payment terms that you know of, have used yourself, or have had others use on you. If your suggestion on my list of 8, I will tell you so. If not, I will reveal another item from my list. Once all 8 of my ideas have been exposed, my flotilla is sunk and you win. Hopefully, before we get to that, we will get at least a couple more payment terms ideas i didn't have, and we all win. Your turn. Tell me a way to structure payments that you know of. Here's what we've got so far, along with the person who shot the torpedo: [UPDATE: We now have 11 ways, but if you have more, keep 'em coming] 1. Flat lump sum [@Rene Kerkdyk] 2. Punishment payment plan (break it up into payments that add up more than the 1-time payment, much like a traditional loan with interest) [@Rene Kerkdyk] 3. Zero-punishment payment plan (break up the payment into small monthly payments that add up to the same amount as the one-time payment) [@Maliha M] 4. Results pricing: flat lump sum now plus payment upon success [@Honey Syed and @Svetoslav Dimitrov] 5. Commission only [@Chris Dyson] 6. Flat lump sum plus monthly subscription for updates ("OmniDrip pricing") 7. Continuity [@Rene Kerkdyk] 8. Deferred payment, pay nothing for a while (also free trial) [@Justin Zack]

Yesterday, I asked House members what's the highest-ticket offer they have successfully sold to their list. A MAJORITY of the respondents said they have successfully sold offers of $1k+ to their lists, and almost a quarter said they have successfully sold offers of $5k or more. I'm thinking there's a bit of selection bias going on here... ... but still. The point is, it's possible to sell high-ticket to your email list, often using email only. So why don't we all do it all the time? I can tell you my own situation. I have that $3k/month DFY offer I wrote about yesterday, which I sold to one person back in May. That's made me $9k so far, and is likely to make me some more. I would LOVE to have a couple more people take me up on that offer. I tried putting it out to my list again (one whole time), and I didn't get any sales. My conclusion after that mighty effort: I don't have enough LEADS. Putting aside for the moment whether that's a legit conclusion or not... ... I'm curious what your situation is? When you think of the highest-ticket offer that you have successfully sold to your list, at whatever price point, then what's the reason you're not selling MORE of it, right NOW?

I've sold a bunch of books, courses, live trainings, some coaching, and a bit of client work solely via email, solely to my email list. To date, the highest-ticket thing I have sold in this way has been a $3k/month DFY offer back in May, which has so far brought in $9k and which seems to be poised to keep going for at least a month or two more. I'm curious about you. What's the highest-ticket offer you have sold successfully to your email list?

Okay, besides our favorite here, Bejako, whose emails do you love reading the most?

In another thread, @Benjamin Chrubasik asks: > What are good lead magnets for attracting clients specifically for "done-for-you" services? What's worked best for me for attracting ideal clients is preparing a Dan Kennedy-style presentation (modeling Dan Kennedy's Success Tour speech) and going on a podcast with it. You can find my own best Dan Kennedy-style presentation below. It's got super-low production quality. I was staying in an Airbnb for the night. The Internet was janky. The background behind me was ugly. It didn't matter. I got a bunch of big ecom store owners, including the CEO of GiddyUp, reaching out to me afterwards. The reason was that this presentation was an "insightful sales job." Basically, this entire presentation was selling me and my experience, packaged up as a confident and novel prediction that was relevant to my ideal clients. Take a look if you have time, or better yet, think about how you yourself could create your own Dan Kennedy-style "insightful sales job," to get dozens of your ideal clients reaching out to you.