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1 contribution to Elevate Publishers Community
high-content books & viral/TikTok strategy
Hi everyone, New to the group, but I already love Dave’s approach to the business. Embracing content marketing instead of all the traditional methods really clicks with me. I’m also intrigued by the limited-to-no-ads strategy. I have just one question. I mostly do high-content books (not low-content or journals). Can the same strategy – producing books that have high viral potential, are easy to create, and can be marketed on TikTok – work for me? I heard Dave’s story about the "giftable couples book" that took off. Any insights on whether something similar can work for deeper, high-content nonfiction would be really appreciated.
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@Davide Altieri That’s a smart move. Did you put together a detailed strategy to market our books on tiktok, instagram and snapchat? Also, what would you suggest to authors who target the US from around the world in terms of avoiding tiktok geo-localisation?
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Julien Tarawali
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@julien-tarawali-5492
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Active 12h ago
Joined May 28, 2026