I personally don't use TikTok Ads. I’ve noticed that when you run ads on TikTok, the organic reach in the following period often ends up worse than if you had just stayed natural. Those texts you're getting are often just the platform's way of trying to monetize your content. If you really feel the itch to test paid ads, I recommend trying Meta (Instagram and Facebook) instead. In my experience, the results there are much better for book promotion than TikTok's native ad platform.

Honestly, Hans, don't lose too much sleep over the time difference. The "perfect posting time" is mostly a myth on TikTok these days—the algorithm is way more interested in who you’re hanging out with than when you hit upload. The real trick to hitting that US Amazon market from Sweden is all about your engagement footprint. Instead of worrying about the clock, spend your time interacting with US-based creators and people in your specific niche. If you’re consistently liking, commenting, and following accounts in the States, you’re basically "training" the algorithm to show your content to that same crowd. Focus on building those connections and staying active in your niche—that’s what actually gets you onto the right For You pages, regardless of whether it's 2 PM or 2 AM in Stockholm. Are you running this from a fresh account, or are you trying to pivot an existing one toward the US market?

@Hans Thorn Definitely! Being active on other people's posts is one of the fastest ways to signal to the algorithm who your 'peers' are. If you engage with the US market, TikTok is much more likely to push your videos to a US audience. It’s a game changer for accounts posting from overseas

@Hans Thorn That is incredible, Hans! First off, massive congratulations on the results you’ve already achieved, generating $100,000 in such a short time is fantastic. You’re clearly onto something great. Given that you have 25 years of experience in healing and personal transformation, TikTok is going to work even better for you. Since you are already an expert in your field, you can use these videos to grow your Personal Brand. This creates a 'virtuous cycle' where you see positive results both with your KDP sales and your primary business. You are taking the perfect path for your specific situation. Keep pushing!

@Hans Thorn What I’d do is show the benefit directly during the hook, without necessarily holding the book in your hand. Here’s a slightly silly example just to give you the idea: If you’ve written a book on meditation, spend the first 5 seconds showing a shot of yourself actually meditating with an on-screen text hook like, 'How I found myself again through meditation.' Then, cut to a shot where you show a bit of the book or explain more about what’s inside. Also, make good use of carousel photos right now; they’re a great way to quickly test which types of hooks work best for your niche and which phrases or themes grab the most attention