When someone asks, "What do you do?" it's easy to start listing your title, your business, or your services. But your real JOB goes far beyond that. Your job is to help people understand how you can make their lives better, solve a problem, or create a result they care about. When you shift your focus from describing your work to communicating your value, your conversations become more engaging and your pitches become more memorable. This week, explore Chapter J and think about this: 👇 If you had one sentence to describe the difference you make, what would you say?