We took a brief detour last week, so this week we're picking up right where we left off with Letter L! Ready for a double-letter week? 😎 When people hear the word LEADS, they often think about sales. But Dr. Forbes Riley reminds us that a lead is much more than a name on a list: "A lead isn't just a contact, it's a conversation waiting to become a connection." Lead generation isn't about chasing people. It's about communicating your ideas with clarity and conviction so people connect with you, trust you, and want to learn more. Every conversation, social media comment, networking event, or introduction has the potential to become a meaningful relationship. 👇 Discussion Question: What's one relationship that started as a simple conversation and turned into an opportunity, client, referral, or friendship?