Gotham has the bat signal. @Ashley Welch and @Judy Gudmestad have three purple hearts. 💜💜💜 Well before there was a business, a website, or a community, that was the signal between @Ashley Welch and @Judy Gudmestad. They turned it on the days the tech broke, the sales didn’t come, and the times when the voice in their head got loud with "Maybe I should just quit." No explanation needed. 💜💜💜 meant I need you... and the other one showed up. Every single time. Not all heros wear a cape... some just know when to answer the signal! Somewhere between all those hearts, Ashley and Judy went from staging ideas together to building. And now that signal lives inside 𝗧𝗵𝗲 𝗕𝘂𝗶𝗹𝗱 𝗟𝗮𝗯, a free community for women over 40 who are done promoting everyone else’s stuff and ready to create something of their own. Here’s what’s waiting inside: 🔍 𝗙𝗶𝗻𝗱 𝗬𝗼𝘂𝗿 𝗧𝗵𝗶𝗻𝗴. Not sure what you’d build? This helps you dig it out of what you already know, what you’ve lived, and what people already come to you for. It unlocks at Level 2 (just 5 points: introduce yourself and say hi to one other woman). 🧰 𝗧𝗵𝗲 𝗧𝗼𝗼𝗹𝗯𝗼𝘅. GPTs, prompts, templates, checklists, and trainings for when your brain takes an unscheduled vacation. 🛠️ 𝗟𝗼𝗼𝗸 𝗪𝗵𝗮𝘁 𝗚𝗼𝗱 𝗛𝗲𝗹𝗽𝗲𝗱 𝗠𝗲 𝗕𝘂𝗶𝗹𝗱. This is where finished products, programs, and communities from Lab members get showcased. Yours could be next. And on the days it all feels like too much? Send up the signal. 💜💜💜 Someone will show up. I promise! Come build with us inside 𝗧𝗵𝗲 𝗕𝘂𝗶𝗹𝗱 𝗟𝗮𝗯! Who answers YOUR signal? Drop a 💜 and tag your business hero below!

This is where people make it WAY too complicated. They start with: “What digital product should I make?” “What’s trending?” “What is everyone else selling?” 😂 Start here instead: 1️⃣ WHO are you able to help? Think about the version of YOU from a few years ago. 2️⃣ WHAT problem are they trying to solve? Not 17 problems. Pick ONE. 3️⃣ WHAT do you know that could help them get there faster? Your experience. Your process. Your skills. The thing you figured out the hard way. 4️⃣ PACKAGE THE RESULT. A call. A service. A workshop. A guide. A community. A challenge. A digital product. That’s an offer. You don’t need to invent something revolutionary. You need to solve a real problem for a real person in a way YOU can deliver. 🔥 This is exactly what I’m breaking down inside Story to Income — and once we find the offer, we connect it to your STORY + your CONTENT so you actually know what to post to SELL it. I talked about this in my latest IG Reel too 👇 https://www.instagram.com/reel/Dcykr5mOf-U/?igsi=MWQwZzgyNTBrdXI1MQ== 🍂 September promo: Story to Income is back to $27. 👇 drop a GIF one you are in the challenge & then tell me WHO you want to help + WHAT you want to help them with? let's get a head start turning your passion into an offer idea right here. 👀💸

💡 A tiny exercise for anyone who keeps thinking, “I want to build something of my own… but I have no idea what my thing would be.” Open the Notes app on your phone and start a note called: Things I Know That Other People Might Not Then start collecting evidence. Ask yourself: → What do people naturally ask me for help with? → What have I figured out the hard way? → What can I do now that used to feel really difficult? → What have I spent years learning about? → What problem have I solved for myself? → What could I help a beginner do faster because I’ve already made all the mistakes? 😂 And here's the important part: Don't try to turn any of it into a business idea yet. That's where we tend to overthink it. Something may feel completely ordinary to you because you've known it for years — while someone else is sitting there thinking, “I wish somebody would just show me how to do this.” A few years ago, I didn't even know what the + button on TikTok was for. 😂 Now I could sit down with someone who's never made a video and save her HOURS of confusion. Sometimes we don't recognize what we know because we're standing on the other side of learning it. So here's your tiny challenge for today: Come up with 10 things. That's it. Don't choose a niche. Don't build an offer. Definitely don't open Canva yet. 😂 Just make the list. And if you're in that season where you're ready to stop only promoting, selling, or building other people's things and you're wondering what your own thing could look like, that's exactly the kind of stuff we're working through over in The Build Lab. It's a new community Judy and I created for women who want to take what they already know, turn it into something of their own, and actually build it — without feeling like they have to figure every damn thing out alone. We're just getting started over there, and I'd love to have you come build with us. 💜 If that sounds like where you are right now, come find us in The Build Lab. 🔨🧪

@Judy Gudmestad and I have been quietly building something that I am SO excited to finally share. It’s called The Build Lab. And the best way I can describe it? It’s an online business retreat for women who want to build something of their own. Maybe you already have an idea for a digital product, program, community, service, membership, course, or something completely different. Maybe you have 14 ideas and can't decide which one to pursue. 😂 Or maybe you just know: I want something of my own… but I have no freaking clue what my “thing” is yet. Come anyway. The Build Lab is a place to bring the half-baked idea. Put it on the Lab Table. Ask, “Does this make sense?” Get feedback. Brainstorm with other women. Show us the landing page you've changed 47 times. Ask for another set of eyes. Share the win. Vent when the tech makes you want to throw your laptop out the window. And actually build alongside women who get it. We have Find Your Thing to help you uncover ideas from what you already know, what you've lived, what you're good at, and what people already come to you for. There's The Toolbox, where we're filling it with GPTs, prompts, templates, checklists, trainings, and useful little resources to help you build. And as our women finish their creations, we're filling Look What God Helped Me Build with the actual products, programs, communities, services, businesses, and other things being created inside the Lab. Because we don't want this to be another community where you join, download 87 resources, lurk for three weeks, and forget it exists. We want you to USE it. Bring your idea. Build it here. Let us see the messy middle. Let women encourage you when you're scared. And someday, step back from something that used to exist only in your head and say: “Look what God helped me build.” 💜 The Build Lab is $9/month with a 7-day free trial, and we're opening the doors right now. If you've been thinking about creating something of your own—or you're just curious about what you could build—I would LOVE to have you come pull up a chair.

What would you create if you knew you couldn't fail? Or maybe an even better question... What if that idea that keeps popping into your head isn't random? You know the one... The thought that comes while you're driving. The idea that shows up in the shower. The little whisper that won't quite leave you alone. Maybe you've caught yourself thinking... 💛 "I wonder if I could teach that..." 💛 "I wonder if I could create something..." 💛 "I wonder if I could actually help people with what I've learned..." And then the "yeah, buts" show up. "I'm not qualified." "Someone else already does it." "What if I fail?" For the next hour, we're putting all of that aside. Join Judy and me for a free, interactive brainstorming workshop where we'll help you explore the ideas you've been pushing aside and discover what you might create if you finally gave yourself permission. You don't need a business plan. You don't even need an idea. Just bring your curiosity and an open mind. 🗓️ We're live in ONE HOUR! If you've been feeling that little nudge that there's something more you're meant to create, we'd love to have you join us. 👉 Join us here: Courageously Her 💛