If you’ve noticed I’ve been a little quieter than normal this week, there’s a good reason… I’ve been heads down building something that I honestly think is going to change the way agency owners prospect. For the last several months, we’ve been studying how our team has conversations with hundreds of local businesses every day. But here’s what hit me… Most of you don’t need 500 conversations a day. You don’t need another giant lead database. You don’t need another complicated CRM. You just need a simple way to consistently find high-quality local businesses and start intelligent conversations with them. So that’s exactly what we built. I would like to introduce you to our new LeadScout tool. It's my personal Agency owner tool that I use for scouting out potential clients integrated into my daily browsing. Think of it as having a prospecting assistant living inside your browser. You’re on Google… Facebook… Browsing a local business… Even sitting in a coffee shop researching a niche… LeadScout helps you instantly understand whether that business is worth talking to. It pulls together the information that actually matters: - AI Visibility - Review opportunities - Business insights - Website information - Conversation starters - Personalized outreach angles - So instead of spending 20 minutes researching one business… You can decide in a couple of seconds if it’s a great prospect—and know exactly how to start the conversation. The goal isn’t to send more spam. The goal is to have better conversations with better businesses. That’s exactly how we’ve been building our own agency. 🚨 FIRST LOOK — LIVE THIS TUESDAY I’m going to do the first public walkthrough of LeadScout. You’ll see: ✅ How I find high-quality leads throughout my normal day with almost no extra effort ✅ How I qualify businesses in minutes instead of hours ✅ How I turn research into personalized outreach ✅ The workflow we’re using internally to build a consistent pipeline And because you’re a Skool member…

🚀 Stop Waiting for September. Build Traction Now. Most agencies are seeing the same thing right now… Lower response rates. Clients on vacation. Deals moving slower than usual. That’s normal. What isn’t normal is sitting around waiting for September to magically fix your pipeline. This week I announced something I’ve never offered before. I’m opening up an over-the-shoulder training where I’ll walk you through two real client accounts inside our agency. Not theory. Not a polished case study. The actual work we’re doing right now to generate traction during one of the slowest times of the year. Here’s what you’ll see: ✅ How we audit a local business from scratch ✅ How we rebuild marketing assets after another agency dropped the ball ✅ The exact systems, tools, automations, and workflows we’re using ✅ How we package, position, and sell these services ✅ How we’re building case studies that create momentum heading into the fall One client is a hardscaping company we’ve been rebuilding from the ground up. The other came back after trying to do it themselves… and now they’ve asked us to take everything back over. You’ll see the wins. You’ll see the mistakes. You’ll see exactly how we think. If you’re still trying to land your first few clients—or you’re looking to tighten up your fulfillment—this is the kind of behind-the-scenes training I wish someone had shown me years ago. We’ll do it live next week, you’ll be able to ask questions in real time, and the recording will be included. 💬 Comment “TRACTION” below if you want first access to the special Wingman member pricing when I open registration later this week. -Herschy

What’s up guys — Herschy here. Something shifted last week. Not a flashy, hypey shift… A real one. For the past 6 months, I’ve been sitting on an offer that works extremely well as a foot-in-the-door service. It ties directly into: - Google Business Profile - Reviews - Local visibility - And predictable lead generation One of my clients is generating 12–24 reviews PER DAY right now. At the same time, inside our systems, we’re generating 500+ leads per week (different pipeline, same philosophy). But there's SO MUCH OPPORTUNITY I have been leaving on the table. LEAD GEN 👇 (comment that below if you want in) Or go HERE - https://jeffherschy.com/LSA Here’s what triggered this: My old landscaper from Phoenix reached out. He’s paying an agency $1,600/month… And getting basically nothing. No consistent leads. Actually ZERO LEADS No clarity. No control. He asked me to look at it. At first, I told him to try fixing it with them. He came back and said, “No. I just want to work with you.” That’s when it clicked. This quarter, I’m officially spinning up a small-business lead gen division inside my agency. Not high-ticket enterprise. Not complex SaaS. Starter clients. Home services. Hardscaping. Local contractors. Businesses willing to pay $500–$2,000/month for something that actually works. And here’s the part that matters: We built a checklist + process that ties together: - GBP optimization - Review velocity - Simple website builds (yes… Lovable-level simple) - And lead capture It’s clean. It’s repeatable. It’s not recycled from anything I’ve taught before. This has been sitting on the shelf since before I moved to San Diego. Now we’re deploying it. If you want access to: - The checklist - The process - The exact service stack we’re using - And how to bundle it into a $1K–$2K/month offer Comment LEAD GEN below. I’ll make this extremely affordable for the community. And if you’ve got the Wingman Pass — you already know you’ll get the best deal.

Quick impromptu update for you guys — recorded late, no slides, no polish… just what’s actually happening inside our agency and client accounts right now. Here’s the short version 👇 If you don’t have an AEO offer this year, you’re going to feel it. AEO = Answer Engine Optimization (also being called AISEO / GEO depending on who you talk to) Different name. Same shift. Why this matters (a lot) Clients are no longer just asking: “Can you rank us on Google?” They’re asking: “Why aren’t we showing up when people ask ChatGPT, Gemini, or AI tools who to use?” And here’s the part most agencies are missing… This isn’t replacing SEO. It’s the next layer on top of it. If you already: - Sell SEO - Have AI Spotlight - Do content, ads, or reputation - Talk to multi-location businesses - Build websites - Or are looking to have a HOT OFFER this Year!!! This becomes your what’s next offer. Proof, not theory I’m not positioning myself as “the AEO guru.” I do what I always do: - Hire the right people - Implement internally - Track every lead source - Then show you what’s actually working Right now, we can tell clients exactly where leads come from: - PMAX - Direct - ChatGPT - AI-driven discovery And yes — those AI leads are showing up. Especially for: - Larger brands - Multi-location businesses - Higher monthly retainers What I’m opening up I’m considering hosting a live AEO workshop next week (likely Tuesday). On that call, I’ll walk through: - What AEO / AISEO / GEO actually means (no fluff) - How we’re implementing it for 8-figure clients - What we’re doing internally across our own brands - How you can package this as a clean add-on offer - How to confidently explain it to clients without sounding like you’re guessing Live. Questions allowed. No “trust me bro” slides. 👉 If you want me to run the workshop: Comment AEO below. If there’s enough interest, I’ll drop the details later this week. 2026 is not the year to stay reactive.

Happy Friday — Herschy here. While ripping my office apart today (full studio upgrade incoming), something crazy happened in the background… 👉 My new SEO Agency — launched barely 6 months ago — crossed $250,000 collected TODAY!! 👉 On track for $540K this year. 👉 RECEIPTS ATTACHED - NO BS HERE! 👉 Closed another AI SEO/GEO/Branding/Reddit deal earlier this week. 👉 And I just sold a $15K package with a 6‑month minimum ($90K). Here’s the wild part: Fulfillment is almost zero because of the AI-powered system I’m using. None of this was planned. But the timing couldn’t be better — because next week, I’m pulling back the curtain and giving you the exact process I’m using to close high‑value SEO + AI SEO + GEO deals. Why This Matters For You Last night, I got pulled into an agency meetup in La Jolla and was surprised to be the guest speaker on AI and how to accelerate your Agency with it. Everyone kept asking the same thing: “How are you closing these deals?” “How are you using AI to replace yourself?” “Why do business owners trust you so fast?” The short answer? I’ve built a trust‑engine using AI that creates instant authority, breaks resistance, and gets business owners to connect the dots fast. Next week, I’m showing you exactly how it works. Your Weekend Homework - Watch this YouTube video breaking down the starting point: How to Go From Zero → $1M Agency Using AI Watch it this weekend. Comment. Like. Subscribe. This sets the stage for next week’s deep dive. 👉 https://youtu.be/Vf6OO5HeqU8 Coming Next Week: Full System Reveal You’ll see the exact: ✔ AI trust‑builder I use on sales calls ✔ Checklist that closes $15K–$90K SEO/AI SEO deals ✔ Process that got my agency from zero → $250K in 6 months ✔ Framework for selling SEO without being an SEO expert ✔ Fulfillment stack that keeps my workload near zero ✔ How AI SEO + GEO creates recurring revenue on autopilot ✔ And how to talk AI in a way business owners instantly trust You’ll be able to deploy this immediately.