hope this helps … there are some fans supporters that love you from the first time they lay eyes on you & they are some that you must work and provide excellence for . I agree all engagement is good engagement . BUT I do not think it is wise to not care about it hate comments bc some people really need a reality check. think- you go to a restaurant and you see the dishes are not clean , they have dog hair in the food and the place smelled like a shit . you better call them out on yelp and if that business doesn't listen they risk losing people . hate doesn't have to be bad and it’s not worth ignoring either . As for brand that is a long decade long journey … brand is your character, music , what you say or DONT say , how you show up , your energy , your human traits ! People are not dumb if your getting hate for being a good person the fans that will spend their hard earned money on you will not care . if your getting hate for writing songs about murder , abusing women and your horrible qualities or WORSE actually being these qualities then maybe it’s wise to listen to the hate … of course this up to you . Branding is extremely personal ! never be afraid to fuck up the worse thing you can do is nothing in life always have something ! but here’s the honest truth ! your haters or people who don’t support your branding or music often times if converted can be your greatest fans and supporters bc you showed them a new perspective and gave them the dopamine rush of becoming a better human from your creativity . Use what the universe has given you and turn that darkness into something so beautiful 🤩!