In 2009 the band I was in decided to change its name. We had spent the past year with the sole goal of getting “signed”, cause that’s just what most musicians were programmed to believe was the path to success at that time. We had been turned down by a bunch of majors and indies. We still believed in our songs but at that point, we felt like all the labels that had passed on us were not going to listen to any new songs, we’d had our chance. So, we changed our name. We put 1 song up under the new name. We sent it to a bunch of blogs. And 1 influential guy with a lot of Twitter followers made one Tweet about it. And within a month, we were in a bidding war with Sony and Universal. I remember one of the A&R people who had turned us down before wrote to us and said how amazing the new production of the songs was. It was exactly the same demo we’d sent him 2 months before. We didn't sign with them. We ended up signing with Universal for quite a lot of cash. And when we got that deal, we were also able to get a big deal from Sony Publishing as well. The team at Universal was great. They believed in us. They were spending lots of cash positioning us. But one month before we were due to release our first album, our A&R guy got fired. And the A&R director let all of his artists go. Except us… I think because a) they’d already spent so much money on us and b) there was some momentum from the French division of Universal for us. The A&R director became our new A&R. He stopped our release and encouraged us to “write better songs”. At the time this was hard for my ego to handle. I spent way too much energy getting in my feelings like “What does this guy know” and “he just wants us to fail to make our original A&R guy look bad”. So after 6 months of us not really trying to write better songs, Universal let us go. We then found a small indie label to release our first album. It didn’t do great. But at some time during those 6 months of limbo with Universal, our album got leaked. This was a time when illegal streaming was a big thing. And in Spain, a following had been developing without us knowing. We started to get requests to play in Spain. So we did. After a few years of building a good live performance reputation in Europe, we were offered a record deal with Warner in Spain. This time there was no advance, but they did offer a bunch of promotion support and paid for music videos. And most importantly, they helped get us on heavy rotation on the biggest radio in Spain and we even won a “best newcomer award”.