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If you don’t want to spend money on ads, keep reading… There are only two ways you will bring traffic — outreach and content. The problem is that you get in your own way. Either because you feel unsure about the path, or you’re letting your subconscious mind run you. If you don’t know how, here’s how… Content — Use your iPhone and do talking-head videos, or demonstration videos with a whiteboard, or record Miro boarda videos on computer going over the topic/idea/concept. Go deep into the what, why, and when — and leave the how for paid. If you do go over the how, make it about solving a smaller problem that leads to the main thing you are offering. Here are formats for videos: Hook → Story → Offer/CTA Hook → Value → CTA Hook → Rant For inspiration, go look into your niche and find video topics, personalities, and stories. Get involved in the conversations. Meaning, if someone is talking about X, what else can be said about X that they didn’t cover Or what about X can you say that is different — maybe even controversial — that will make you stand out For example, if someone made a video about needing to lift 6 days a week… I’ll make a video about how you can lift 3 days a week, focus more on diet, and get the same results — if not better. And my story proves my point. Then I can make videos about dieting and how to meal prep, solving that problem, and go deeper into the what and why of 3 days vs. traditional 5 days. Then I'd target busy dads who can’t lift 5 days and haven’t gone because they thought they needed 5 days, and they struggle to eat the right meals. Then I'd find the beliefs my customer has that are stopping them from doing what I’m saying and create content to change those beliefs. Then I 'd use stories, testimonials, and analogies. And I'd teach the same 2–4 principles from different angles, packaged differently so it feels like new information. Outreach — 1. Find the groups where your ICP hangs out and interact with them. Genuinely help them. You can offer part of your service for free, and then when they want more or have the next problem solved, charge them. 2. Within your niche on IG, find videos and see who is commenting, and also check the coaches/influencers’ followers. Message them. 3.

Personality Driven Marketing! As much as traditional marketing works, at a certain point your offer is just another offer. You become commoditized. The only way to stand out is to have personality. Not just being Mr. Perfect who has it all figured out, but a flawed human being that your audience can connect with. Your story Your character Your Enemy( what you stand against) Your cause Your opportunity This is why we love superhero movies like Spider-Man or Superman. They all have these elements, and as superhuman as they are, they also have flaws that we can connect with. This is what makes your “unique offer.” I used to think a “unique offer” was all about wording things differently and offering something slightly different from everyone else — and I was wrong. (Not entirely true) And if you were thinking the same, that is why it seems so hard to understand your offer, the messaging, and its positioning in the market. The stronger your personality-driven marketing is, the broader your offer can be. This is why influencers with huge audiences can get away with selling something with a broader message. People are not just buying the product or service — they are buying because they are interested in you. (And of course, if they dialed in the offer, message and deliverables it would convert even more.) Think about why you joined here. In my opinion, @Dan Harrison can still improve his personality marketing, but that is a big part of what makes his offer “unique.” His story of being broke and how he changed. His character — a religious, chill leader, almost zen-like, who prioritizes his lifestyle. His enemy is biz models that slave you and rob you from what really matter- Family and doing things we love His cause is to help you build the life you want. Make your life great again. And the opportunity is that he is giving you the blueprint and the coaching to do the same. I might not have nailed this completely, so I may need to study Dan more. But the point of this is to get you thinking about your personality-driven marketing, because that is what is going to make you stand out.