If people aren't engaging with your content, check who's being featured in your hook: is it you or your viewer? I found 3 different posts on my Facebook feed, and thought I'd share the first line of each of them with you: 1. "I’ve been learning a lot recently about how people are creating extra income through real estate..." 2. "I’ve been working on something for a while and decided it’s time to put it out there. Through my experience..." 3. "Excited is an understatement! I am loving every second of this journey as I grow my brand." In each of these 3 examples, the business owners are practicing "me-attitude" from the very beginning. The first one has the most excitement as it's talking about generating more money, but he isn't talking about ME making more money; he's talking about HIMSELF making more money. People are quick to swipe past anything that isn't very clearly applicable to themselves, and you only have a few seconds to convince them to stay and read (or watch) what you shared. Put your viewers' needs and interests at the beginning and see what changes!

I’m really glad you’re here! This is a no-shame, curiosity-first space for small business owners who want to understand marketing. This is not a place to prove how much you already know (we all started somewhere), but a place to grow with others just like you! A few things you’ll see in here (and are encouraged to share): - questions you’re still figuring out - funny or weird marketing you spot in the wild (billboards, ads, posts, etc.) - helpful content or ideas you come across - honest thoughts as you learn what actually works To kick things off, introduce yourself below: Who are you, what kind of business are you building, and what made you join? No pressure to be polished. This is a thinking-out-loud kind of place!