Last week I ran a workshop that went well enough that I made two things out of it. I want you to have both. It's called The Six Yeses. It's the exact framework I use to take someone who's been giving everything away for free and help them build an offer their audience actually pays for. First thing I did with it: I made a YouTube video breaking the whole thing down. It's live on my channel now. Second thing: I built a free tool that walks you through it. You answer four questions. It builds your offer. You copy it and launch. About fifteen minutes start to finish. No 40-page worksheet. No staring at a blank page wondering what you're even selling. Four questions and you walk away with an offer. Here's how to get the tool. Comment the word OFFER below and I'll send you the link in your DMs. Want to watch the video first? I linked it below 👇 Go build the thing you've been putting off. Brian

If you're running Meta ads watch the entire video. Super important. Everyone asks me how much they should spend on Facebook ads. This is the wrong question. Here's the question that actually matters: when someone joins your group, what happens in the first 7 days? Because I've had leads come in at 50 cents. Fifty cents. And nobody bought my stuff. Cheap leads that don't buy anything aren't cheap. They're the most expensive leads you can get. Here's the math I'd want you to run: $20/day on ads. 100 leads in 30 days. Half of them book a call. Half of those show up. 15% of those buy your $1,000 thing. That's 3 sales. $3,000 in. $600 in ad spend. $2,400 profit. But here's what most people do. They watch their cost-per-lead, panic when it goes up, and turn the ads off. They never get to the math that matters. The backend is where the money lives. Not the cost-per-lead. What happens after the lead arrives. Do you have a DM sequence? An onboarding flow? Are you getting on calls? Build that first. Then turn on the ads. I put together a simple calculator that shows you exactly what your funnel math looks like at any ad spend, any offer price, any close rate. Plug in your own numbers. It'll tell you where your funnel is breaking and what to fix first. 👉 Comment "Calculator" and I'll send it to you.

On Monday, I did something incredibly stupid. I spent six hours sitting at my desk editing a YouTube video. I was adding flashy text overlays, complex motion graphics, and clean transitions. I was trying to make it look exactly like what the 25-year-old internet marketing gurus tell you to do to "hack" the system. It was an exhausting, self-inflicted waste of time. And you know what it added to the value of the video? Zero. My best-performing videos have always been simple, raw conversations where I look you in the eye and solve a high-stakes business problem using real judgment. My audience never asked for flashy editing. I was just chasing shiny objects. So yesterday, I shut down the computer. I grabbed my phone, walked outside into the park, and recorded an unscripted, unfiltered message for me. If you are an established expert trying to build an online business, and you feel like you are slowly losing your sanity trying to perform like a manufactured robot for a social media platform... Stop what you are doing right now and take a walk with me. It is your business. It is your craft. Stop letting a computer algorithm dictate how you show up. Brian PS: The length of your content is irrelevant. The flashy editing is noise. The real buyers in your ecosystem want your raw judgment, not a performance. Let's get off the hamster wheel. Watch the full park walk here 👇

How are you currently trying to turn your YouTube audience into paying clients or recurring revenue? Drop your answer. Genuinely want to know where people are at. It's going to shape what I build next.

From the age of 30-44… I tried 26 different side hustles. Most of them I quit on. But some of them were too complicated. Skool is the simplest business model I’ve ever tried. And you can literally start today. I’m curious to know if you plan on using a Skool community for your online business. Let me know 👇 Bonus points if you vote and tell me the traffic source you’re using or plan to use 🔥