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First Google Shopping Campaign
So I'm launching my first google ads standard shopping campaign for my ecomm brand. My plan is to use manual CPC until I get 30 conversion in a 30 day period and then switch to targeted ROAS. I think I know what I'm doing but I have some questions. I'm not sure I can get enough conversion volume to make a target ROAS strategy work long term. My products are relatively niche and the keyword planner doesn't give me much insight on volume. Is there a way to know the viability of a target ROAS campaign before spending thousands on manual cpc to try to get the minimum conversion data or do i just have to try it? I launched the campaign a couple days ago but am not seeing many impressions (about 60 a day) and no clicks. Does it take time for more volume of impressions to start or are my bids just not high enough? Any insights would be appreciated, thanks.
1 like • Feb 18
@Gabriel dos Santos Silverio Ok, how would I know if my bids are competitive? The keyword planner wasn't very helpful with bid estimation but i set it around the middle of the low and high competitive bids in keyword planner for relevant search terms. To know for sure, do I just have to wait until benchmark cpc starts showing up? Also what are your thoughts on using maximize clicks instead? It seems people have different opinions on manual cpc vs maximize clicks to get started.
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Jordan Barbieri
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4points to level up
@jordan-barbieri-4614
E-commerce brand owner and marketing student

Active 212d ago
Joined Feb 17, 2025
Santa Barbara, CA
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