Let's discuss how to become the CHOSEN agent of choice. I’m training today on something I call the Instant Impression One-Sheet. This is a continuation of the previous 20-minute training video, where I discussed leading with "purpose" as an agent. [Excuse the dim quality] This is a simple 8.5 × 11 that I use in a few different ways: - buyer consultations - listing appointments - pre-listing packets - or mailed bimonthly to your Cool 300 in a manila folder The purpose of this one sheet is simple: to help you articulate your character, credibility, and commitment — without selling. This tool supports my bigger theme of building a purpose-centric business, not a sales-centric one. Here’s how it works. Side One = Character - On this side, you share your mission or personal story. This humanizes you and showcases who you are, not just what you do. On that same side, you also show: - a real closing - a testimonial This side answers the question: “Can I trust you as a person?” Side Two = Credibility + Commitment This is where most agents stop short. On this side, you clearly state three personal promises — promises that actually relate to who you are. If you fail at any point, you give the client $100 on the spot (or whatever amount you’re comfortable with). For example: Imagine a promise where you always show up on time. If you’re late, you give them $100 on the spot. You could even show up two minutes late on purpose once — hand them the money — and watch their jaw drop. The money isn’t the point. The point is that you instantly become: - memorable - trustworthy - their agent of choice - and the agent they refer There’s also a natural level of reciprocity created. On my one sheet, I also include specific performance guarantees, such as: - You will save at least $5,000 off the home you purchase, or I will give you $1,000 at closing. - This will be the best selling experience you’ve ever had, or I will give you $1,000 at closing.

When I first built this training, I made a quiet commitment to myself that once we had enough Inner Circle Legacy Partners supporting the mission, I would unlock it and make it freely available. Thanks to our Inner Circle Founding Members and our early supporters, that moment has arrived! The Success with Listings Academy is now 100% supported by our Non-Profit 501c3! Going forward, my focus is less on selling content and more on building leaders, builders, and organizations.