I haven't had or done a free thing in AGES. I do a lot of low-ticket (think under $50) to get people in the door. This qualifies my leads better and I know they aren't just looking for freebies. This has DRASTICALLY increased my sales and monthly recurring revenue because these people actually sell into other things. I even have a $2.22 offer for people who really still need to build trust. This offer took me all of 10 minutes to put together and has generated over $500 and around 75% of those people have gone on to invest in other things I sell.